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Storytelling for marketing success

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balloonBehind every great brand stands a great story. Use Park Howell of Park&Co’s proven story structure to help you connect with your audiences and advance your business brand.

From defining your brand’s market position to defining your business purpose, storytelling can convey your brand message in a more impactful way.

Elements of the story cycle

  • Backstory – Position in the market
  • Hero – Target audiences
  • Stakes – Goals and objectives
  • Disruption – Unique buying proposition
  • Antagonists – SWOT analysis
  • Mentor – Promise and gift
  • Journey – Personality
  • Victory – Brand statement
  • Moral – Brand ideal purpose
  • Ritual – Abundance