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Small business sacrifices: Lights Camera Action success story

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“Helping customers make quality decisions.”

As a provider of specialized cameras and underwater lighting solutions, I’ve learned as a business owner that you’ve got to make sacrifices.

When the economy crashed around us, we made the difficult but necessary decision to lay off employees. I even laid myself off, working for no salary for a year. This allowed us to keep the business afloat long enough so we could regain some footing.

Now we have a patent for a new high-intensity LED light that can be used both in air and underwater. When I say bright, I’m talking about a light that puts out more than 150,000 lumens, or the equivalent of 15 1,000-watt incandescent lamps. “I even laid myself off, working for no salary for a year.”

At the time, it was hard to know if I made the right decisions – it’s hindsight that really gives you a “clear” picture. Only now can I see that my decisions were the only valid possibility if I wanted Lights Camera Action LLC to survive.

As a business owner, you must remember that sacrificing is something you can’t just expect of your employees; you should expect it of yourself. Because when you do the right thing for the right reason, you are a winner regardless of the outcome.


Walt Ahland, Owner, Lights Camera Action

Walt Ahland

Owner,

Lights Camera Action