SRP Business Resource Center

Free tools, tips, advice, events and other resources to help your business thrive.

[Video recap] How to Build a Digital Marketing Strategy workshop

Home / Workshops and events / [Video recap] How to Build a Digital Marketing Strategy workshop

Before diving into digital marketing, it’s critical to define your strategy from the start. In this workshop, experts from digital marketing firm, Pyxl, covered how to build buyer profiles, identify marketing goals and KPIs, and design the digital strategy that will help you grow your business..
 

Download slides



 

Featured speakers

Ryan Town, Managing Director, Pyxl

Ryan Town is the Managing Director of Pyxl’s West operations, overseeing growth for the digital marketing firm’s Scottsdale office. With over a decade of experience, Ryan’s primary talent is solving strategic sales and marketing challenges for mid to large companies. Over the years, those companies have looked to Ryan for his expertise on a variety of sales and branding issues.

 

Nicole Denton, Digital Marketing Strategist, SRP

Nicole Denton is an Internet Communications Strategist at SRP, where she is responsible for creating and implementing digital strategies designed to delight SRP’s residential customers. Prior to joining SRP in 2018, Nicole served as Creative Director at Pyxl. In this role, she led a team of marketing professionals and worked closely with clients to develop and implement custom digital marketing strategies that lined up directly to their unique business goals.