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ARUSI success story: Innovating ideas. Delivering solutions.

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ARUSI is a veteran-owned, full-service engineering, design and construction management company. Alejandro Reynoso, ARUSI President, shares challenges overcome and lessons for other entrepreneurs.

ARUSI employees

A commitment to quality work has been instrumental to our sustainability and success. We are proud to offer the latest technology, including lidar, ground penetrating radar and drone technology to collect survey data for our clients.



What has been your biggest challenge and what did you learn from it?

Our biggest challenge 25 years ago was being the first company to offer distribution design services to the utility industry, and in fact, SRP was our first customer. During that time we also survived a catastrophic flood, a hostile takeover, a long economic downturn, and a costly Chapter 11 filing of a predecessor company.

SRP Success Story Arusi LLCDuring these setbacks we made a conscious decision to always keep our customers, creditors and employees informed about what we were going through together. We also made a commitment to maintain — at all costs — the quality of our work. Our passion to succeed has brought us to where we are today.

We also learned that as long as you do the right thing, your employees, vendors, creditors and customers will stand by you through thick and thin. And more often we found that “if you don’t ask, you don’t get.” We are proud of the fact that we have been profitable in each of the last seven years and continue to be a viable company in the marketplace.

To what do you attribute your success?

The foundation for ARUSI’s success and its continued viability comes from living our company’s core values:

  • Our safety — to provide a safe and healthy workplace. The safety of our employees comes first regardless of other priorities.
  • Our customers — to proactively communicate and exceed customer expectations.
  • Our employees — to grow employee talents and empower our employees to take ownership of their work.
  • Our processes and systems — to continually improve our processes to accomplish our goals with a high degree of efficiency and quality.

What was the greatest lesson learned from being an entrepreneur?

Three important lessons come to mind:

  1. Being able to quickly adapt to situations of uncertainty.
  2. Recognizing that sometimes I have to pass on my own compensation in order to meet the payroll needs of my employees.
  3. Partnering to combine resources makes good business sense to sustain a level of quality our customers demand.